Welcome to 10 years of content
Welcome to years of creative content, strategy, and success in the world of digital marketing. Over the past decade, I have had the privilege of guiding brands through the ever-evolving digital landscape, creating campaigns that connect with audiences, drove engagement, and generated conversions.
Current & Former Clients
HEROES WITH PAWS
I created and designed their website on WordPress in 2021.
Blinds nation
Switched over Blinds Nation from GoDaddy to SquareSpace to create a more SEO and mobile-optimized website. Worked with client on content, verbiage and forms to convert.
Starry eyed jo
Set up this client’s online candle shop with Shopify. Took photos of the products, designed the shop, editing copy and optimized for mobile.
Gloo
Created and executed a social media campaign content strategy, growing Instagram following by 34.5% in six months. Designed all content including; graphics, videos/reels, Instagram stories, and photos, all with corresponding copy. Facilitated and launched the rebranding of all social media accounts. Balanced brand storytelling with helpful content to consumers. Improved social media strategies based on weekly and monthly reporting as well as elevated opportunities to capitalize on trends and guided our team on how to execute.
Graphics
Leading content strategy
Breckenridge Brewery
At Breckenridge Brewery I was the Digital Media Manager handling everything from everyday social media to content creation, website management, and the email marketing system. Below are some of my favorite projects and photography examples. From the website redesign to content over COVID and photography.
Photography
Website redesign & Management
Leading content strategy
Content over Covid
My Time On The Sidelines
Photography | Graphics | Creative Content | On Camera
Scroll through some of my best and favorite photography
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I loved taking photos of fans during games. at Oklahoma they all truly loved buddy hield wooden award winner in 2016.
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with my access to the team, i was allowed into the huddle before and after games to get photos like this.
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Sterling Shepherd receiving a signed photo of his father, a former ou player who sadly passed away when he was a kid. his father's team saved the photo to give to him on his son's senior night. There was not a dry eye in the stadium.
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Ralphie Practice! very rare to get photos this close.
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Head coach mike macintyre at nebraska where the buffs won a huge game 33-28. This was a rare calm moment i captured.
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head coach bob stoops handing out game balls in the lockeroom after a victory.
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bob stoops congratulating a player.
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two seniors embracing each other after a huge victory at nebraska.
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the ou men's basketball team heading to the sweet 16 in the locker room taking a selfie with my Twitter mirror.
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two legendary football coaches. bob turned Bill snyder my direction so i could get the shot!
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the men's basketball team out supporting football.
Colorado Football
"Put Me in Coach" was the title of my pitch to the head coach and athletic director of Colorado football back in 2017. At the time, Colorado was lagging behind its rivals without a dedicated social media manager for the team. So, I took the initiative to establish a role that continues to thrive today. This position granted me unrestricted access to the football team, allowing me to produce and distribute behind-the-scenes content for the fans. I was there at every practice, sat in on meetings, and traveled with the team, all while crafting engaging content.
the team enjoying my photos
Photography
CAPTURING CONTENT
graphics
MORE CONTENT
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Creative Content
Showing the lighter side of the players was always great for engagement rates.
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Locker room footage
Having the ability to have access to the team provides fans with great insider content.
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Silly Content
Videos like these would get fantastic reach as news stations and other media sites would pick it up to show to a larger audience.
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Social Side
I produced, shot, and edited, weekly episodes where fans could ask questions to get to know their favorite player.
Halloween Fun
I produced three Halloween videos at the three schools I worked for. Just something about the spooky season gives to a lot of fun!
Oklahoma & Nebraska
My years at these two schools were huge in my learning and growing process. Nebraska was my first job right out of college. So I was just getting my feet wet and learning as much as I could about the industry. I then moved on to the University of Oklahoma to take what I learned and implement it. These two schools set me up to create my own job at Colorado.
producing videos
college gameday
photography
graphics
MORE CONTENT
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On - Camera
I spent many years acting as a host/in-house reporter for the teams I worked for.
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Graphics
Created graphics about everyday to support the teams I worked for.
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Writing
I spent many years writing recaps, blogs and more for different sports.
Gloo
2023-2024
Social Media Manager
- Created and executed a social media campaign content strategy, growing Instagram following by 34.5% in six months.
-Designed all content including; graphics, videos/reels, Instagram stories, and photos, all with corresponding copy.
-Facilitated and launched the rebrand of social media accounts. Balanced brand storytelling with helpful content to consumers.
-Improved social media strategies based on weekly and monthly reporting as well as elevated opportunities to capitalize on trends and guided our team on how to execute.
-Engaged with the community through DMs and comments. Set up automatic responses with ManyChat and saw a 50% increase in messages.
Resume
Breckenridge Brewery
2019-2023
Digital Media Manager
-Oversaw and elevated all digital media, including paid and organic social media, website, emails, digital branding, and execution working with members of the marketing team to align with business objectives and KPIs.
-Set and exceeded team goals in driving customer retention, brand awareness, website, and social media traffic.
-Through data-driven analytics, improved our website traffic by 25% with SEO leading to an uplift in online sales.
-Managed overall website (WordPress) including an e-commerce site (Shopify) ensuring digital brand standards were seamless. Promoted the shop through social media and email marketing.
-Started the Brewery's email marketing system adding over 70k emails to the database. Owned email marketing content to align with campaigns all year long.
-Managed all pubs’ marketing teams to ensure branding, calendars, and overall marketing strategy were aligned with the brewery as a whole creating a seamless look, feel, and plan.
-Identified a new younger target audience through in-depth analysis of markets and related trends to present to leadership how to grow overall brewery sales.
-Launched a new beer brand (Funslinger) targeted to the younger audience and saw a significant increase in overall reach, engagement, and online sales.
-Outpaced 20 other breweries in the ABInBev Craft Brewers Collection in follower growth for two years, gaining 20K+ followers on Instagram in that time.
Colorado Football
2017 - 2019
Social Media Manager
**Created my this position, pitching to Head Coach & Athletic Director
-Strategically planned, produced content, and monitored the University of Colorado Football team's digital media presence and campaigns.
-Implemented new and improved strategies and tactics to grow followers on social media channels.
-Brought about noticeable improvements to click rates, follower counts, and engagement.
-Grew engagement rate by 25% resulting in an increase in ticket sales for the following season.
-Managed a team to generate original content and engage online community members.
Oklahoma Athletics
2015 - 2016
Assistant Director of Digital Media
-Developed and managed the digital media calendar, which included scheduling social media posts, and website updates, for all OU athletic marketing campaigns.
-Maximized efforts by producing content for media relations, athletic communications, and social media. Composed and managed two national campaigns reaching over 1 million people in the Heisman and Naismith through microsites and social media.
-Managed relationships with high-profile athletes assisting in personal brand management and how to market themselves as they transitioned into their NFL/professional careers. Increasing their numbers by millions benefited the team’s analytics.
Nebraska Athletics
2013 - 2015
Media Relations Assistant
- Managed day-to-day communications for the nationally renowned women's gymnastics program.
-Authored and designed media guides, event recaps, feature press releases, weekly previews, and media note packets to improve media coverage of team. This resulted in National media coverage and attention which led to higher ticket sales.
-Oversaw on-site media responsibilities for the overall athletic department on a local level, with travel responsibilities on regional and national events.
My backstory is like an onion, packed with layers that showcase different aspects of my personality and career. Think of my skills as a digital Swiss army knife—flexible, versatile, and ready to tackle a wide range of tasks.